The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (英語) 平裝

作者：Michael D. Schrage

出版社: MIT Press; Reprint (2016年2月12日)

叢書名: The Innovator's Hypothesis

平裝: 256頁

語種：英語

ISBN: 0262528967

條形碼: 9780262528962

商品尺寸: 15.2 x 1.3 x 22.9 cm

ASIN: 0262528967

內容簡介

What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste.

The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. 

Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively -- and competitively -- crafting business experiments that make top management sit up and take notice. 

He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.

作者簡介

Michael Schrage is a Research Fellow at the Center for Digital Business at MIT Sloan School of Management. A sought-after consultant on business innovation, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate and What Do You Want Your Customers to Become?