Forbes Greatest Business Stories Of All Time 英文原版 福布斯有史以來最偉大的商業故事 Forbes LLC

基本信息

By (author) Forbes Magazine Staff , By (author) Daniel Gross

Format Paperback | 368 pages

Dimensions 155 x 227 x 26mm | 542g

Publication date 21 Aug 1997

Publisher John Wiley & Sons Inc

Publication City/Country New York, United States

Language English

Edition Statement Revised ed.

Illustrations note w. photos.

ISBN10 0471196533

ISBN13 9780471196532

頁面參數僅供參考，具體以實物為準

內容簡介

What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc.

Its use is pursuant to a license agreement with Forbes Inc.

作者簡介

DANIEL GROSS is a Harvard-trained historian and journalist.

書籍目錄

Partial table of contents: Robert Morris: America's First Financier. Cyrus McCormick's Reaper and the Industrialization of Farming. John D. Rockefeller and the Modern Corporation. Henry Ford and the Model T. Charles Merrill and the Democratization of Stock Ownership. Walt Disney and his Family-Entertainment Empire. Ray Kroc, McDonald's, and the Fast-Food Industry. Betting the Company: Joseph Wilson and the Xerox 914. American Express and the Charge Card. Mary Kay Ash and her Corporate Culture for Women. Sam Walton, Wal-Mart, and the Discounting of America. The Turnaround at Harley-Davidson. Kohlberg Kravis Roberts & Co. and the Leveraged Buyout. William Gates and the Dominance of Microsoft. Notes on Sources. Index.