Conscious Capitalism, With a New Preface by the Authors 英文原版 有意識的資本主義:解放商業的英雄精神 Harvard Business Review

基本信息

By (author) John Mackey , By (author) Rajendra Sisodia , Foreword by Bill George

Format Paperback | 368 pages

Dimensions 140 x 210 x 28mm | 327g

Publication date 10 Feb 2014

Publisher Harvard Business Review Press

Publication City/Country Boston, MA, United States

Language English

Illustrations note figures

ISBN10 1625271751

ISBN13 9781625271754

頁面參數僅供參考，具體以實物為準

內容簡介

As seen on Oprah's Super Soul Sunday The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today's best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today's organizations are creating value for all stakeholders--including customers, employees, suppliers, investors, society, and the environment. Read this book and you'll better understand how four specific tenets--higher purpose, stakeholder integration, conscious leadership, and conscious culture and management--can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

正如奧普拉（Oprah）的《超級靈魂週日》（The Soul Sunday）暢銷書中所寫的那樣，現在有了新的序言。一次大膽的辯護和對資本主義的重新構想以及新的經商制度的藍圖，有意識的資本主義適合希望建立更合作的人，人性化和積極的未來。Whole Foods Market的聯合創始人John Mackey以及Conscious Capitalism，Inc.的聯合創始人Raj Sisodia認為，商業和資本主義本質上都是好的，它們利用當今一些著名，成功的公司來説明自己的觀點。從西南航空，UPS和塔塔，再到Costco，Panera，Google，Container Store和Amazon，今天的組織正在為所有利益相關者創造價值，包括客户，員工，供應商，投資者，社會和環境。

作者簡介

John Mackey is co-CEO and cofounder of Whole Foods Market and cofounder of the nonprofit Conscious Capitalism, Inc. He has devoted his life to selling natural and organic foods and to building a better business model. Dr. Rajendra (Raj) Sisodia is cofounder and trustee of Conscious Capitalism, Inc. and professor of marketing at Bentley University. He has authored seven books, including Firms of Endearment.

John Mackey是Whole Foods Market的聯合首席執行官和聯合創始人，也是非營利組織Conscious Capitalism，Inc.的聯合創始人。他一生致力於銷售天然和有機食品，並建立了更好的商業模式。Rajendra（Raj）Sisodia博士是Conscious Capitalism，Inc.的聯合創始人和受託人，以及本特利大學的營銷學教授。他撰寫了七本書，其中包括《愛的公司》。