Working Backwards : Insights, Stories, and Secrets from Inside Amazon

基本信息

Format:Paperback 320 pages

Publisher:Pan Macmillan

Imprint:Macmillan

ISBN:9781529033830

Published:18 Feb 2021

Weight:378g

Dimensions:154 x 232 x 26 (mm)

頁面參數僅供參考，具體以實物為準

書籍簡介

超深入的第一手觀察，超實用的經營指南！

來自前任亞馬遜資深高階主管，詳細解析亞馬遜的成功法則

《反向工作》（WORKING BACKWARDS）將成為兩位前亞馬遜高管寫的第一本關於亞馬遜（Amazon）貿易的作品。科林（Colin）在擔任亞馬遜運營副總裁之前是傑夫·貝佐斯（Jeff Bezos）的技術顧問，或者説是他的“影子”，而比爾（Bill）則幫助亞馬遜建立並運行了所有的數字媒體，包括音樂、書籍、電視和電影。他們一起在亞馬遜公司工作了27年。他們還在“團體服務部(S-Team) ”工作。該團隊是一個執行領導團隊，每週與傑夫·貝佐斯（Jeff Bezos）面對面討論新的業務機遇——並幫助實施許多業務流程（招聘、規模確定、會議），使公司在過去這些年中變得更加高效和成功。在他們的時代，他們為包括Prime、亞馬遜網絡服務(Amazon Web Services)AWS、音樂、視頻和書籍以及Kindle在內的關鍵經營項目的推出起到很大作用。

“他寫道，‘有些決定是必然的，不可逆轉的。我們可以稱之為“1類決策（Type 1 ）”，但大多數決策都是雙向的。如果你做了一個錯誤的決定，你可以撤回，回到原來的樣子。這些被稱為2類決策（Type 2），這些決定‘以能夠而且應該由高判斷力的個人或小團體迅速做出。’這是我們在亞馬遜執行團隊所做的。”

——科林·布賴爾和比爾·卡爾

在這本書中，科林·布賴爾和比爾·卡爾將要分享他們認為*的做法以及這些做法的幕後故事，這些故事將幫助讀者創造和亞馬遜一樣高效和專注的工作環境。對於那些想更好地利用亞馬遜的人，從這本書中的故事中，你可以看到讓該公司與眾多競爭對手不同的公司文化和領導能力的深刻見解。對於那些想知道亞馬遜如何從科林和比爾去年第一次達到的1.47億美元的收入增長到現在的2320億美元的人來説，這本書將展示嚴格的運營方法和客户驅動原則是如何使公司的規模超過1000多倍的。

值得注意的是，傑夫·貝佐斯已經閲讀了這部作品的內容草案，並認可這本他從未做過的寫一部有關亞馬遜書的構想。“只要好好寫，我真的很期待這本書。除了你們兩個，我想不出還有誰能夠把這本書寫的更好了，”他給科林寫道。作者們希望他能以某種形式參與這本書的出版工作。

《反向工作》把亞馬遜用於決策的原則、工具和流程編織在一起，用令人信服的第一人稱敍事視角，直接而祕密的敍述分享方式，為世界各地的商業受眾奉上一部作品。

這部實用的經營指南，呈現了亞馬遜的成功並非來自單一領導者的聰明才智，而是透過承諾並嚴格執行定義明確的原則而來。如謹守這些核心理念，你也能夠打造出成功企業。

Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.

Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts-a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life-Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.

With keen analysis and practical steps for applying it at your own company-no matter the size-the authors illuminate how Amazon's fourteen leadership principles inform decision-making at all levels and reveal how the company's culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors' in-the-room recollections of what "Being Amazonian" is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon's scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices-shared here for the very first time.

媒體推薦

對21世紀管理和領導力的原則、過程和實踐感興趣的人都應該去讀這本書。——史蒂夫·丹寧(Steve Denning)，《福布斯》

“[Working Backwards] should be read by anyone interested in the real thing―the principles, processes and practices of 21st century management and leadership.” --Steve Denning, Forbes

這本書讀起來像一本指導手冊，也許是有意為之——布賴爾和卡爾都是亞馬遜人，他們的優勢是熱心於亞馬遜，而不是批評亞馬遜。當然，亞馬遜提供了很多值得欽佩的東西....可以肯定的是，亞馬遜的核心原則和做法將基本保持不變，這不是因為貝佐斯將在高管層觀望，而是因為布賴爾、卡爾和公司的大批現任經理相信亞馬遜的方式。”——美聯社

"This book reads like a how-to guide, which perhaps is by design ― Bryar and Carr both were long-time Amazonians and their vantage point is that of an enthusiast rather than a critic. To be sure, Amazon offers much to admire….It’s a safe bet Amazon’s core principles and practices will remain essentially intact, not because Bezos will be watching from the executive suite but because Bryar, Carr and legions of current managers at the company believe in the Amazon way.” --Associated Press

布賴爾和卡爾都曾是亞馬遜的高管，他們對該公司的“獨特原則和流程”進行了詳細、詳實的第一手研究。他們提供了一本內容豐富的亞馬遜成功指南。讀者一定會從中總結出適用於大大小小的組織的經驗教訓。”——《出版人週刊》

“Bryar and Carr, both former Amazon executives, take a detailed informative firsthand look at the company’s ‘unique principles and processes.’ … they deliver an information-packed guide to Amazon’s success. Readers are sure to extract lessons applicable to organizations large and small.” --Publishers Weekly

“傑夫·貝佐斯曾告訴我，與谷歌或蘋果不同，‘亞馬遜沒有一個大優勢，所以我們必須把許多小優勢結合起來。’”亞馬遜已經一次又一次地證明，成功並非來自一次巨大的天才之舉，而是來自一系列清晰的、始終如一、大膽應用的商業實踐。如果你想在21世紀的商業領域取得成功，那麼科林·布賴爾和比爾·卡爾將深入研究亞馬遜如何成為一家值得學習的公司。”——蒂姆·奧萊利，奧萊利媒體公司(O'Reilly Media)老闆

"Jeff Bezos once told me that unlike Google or Apple, 'Amazon doesn't have one big advantage, so we have to braid a rope out of many small advantages.' Amazon has demonstrated again and again that success doesn't result from one big stroke of genius but from a set of clear business practices consistently and boldly applied. Colin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business." --Tim O'Reilly, owner of O'Reilly Media

“對於那些希望通過創新和商業以大大小小的方式改變世界的人，我強烈建議他們深入研究《反向工作》比爾和科林提供了一種具有巨大價值的稀有產品，這是對亞馬遜自身輸入的一種強有力的、高度判斷的剖析。我希望通過回溯來迅速成為世界各地董事會會議室和教室裏的材料。”——華納傳媒首席執行官傑森·基拉爾(Jason Kilar)

"For those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards. Bill and Colin have delivered a rarity of immense value, which is a powerful, high judgment dissection of the inputs to Amazon itself. I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world." --Jason Kilar, Chief Executive Officer of WarnerMedia

作者簡介

科林·布賴爾（Colin Bryar）在過去的25年裏領導了數字平台業務的所有發展階段：早期初創公司、高增長的中期公司和著名的跨國公司。他曾在亞馬遜（副總裁）、IMDB（首席運營官）和*旗下的大紅市（RED MART）Redmart（首席運營官）等擔任高級領導職務。他與傑夫·貝索斯並肩工作兩年多，擔任他的技術顧問。在此期間，亞馬遜的幾個關鍵業務得以構想和建立，其中包括亞馬遜Prime、亞馬遜Web服務、Kindle運營和亞馬遜的Fulfillment等業務。科林是一名技術專家，具有很強的綜合管理技能，他在北美、歐洲和亞洲管理着廣泛的業務，其中包括軟件開發、供應鏈、物流、雲計算、產品營銷和廣告銷售。他目前擔任多家公司的顧問，幫助他們成功地擴大業務規模。他曾獲得康奈爾大學（Cornell University）授予的理學學士學位和運籌學工程碩士學位。他和妻子、兩個孩子現住在西雅圖（Seattle）。

Colin Bryar joined Amazon in 1998 -- four years after its founding -- and spent the next 12 years as part of Amazon's senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. Colin served as a Vice President at Amazon, and for two of his years he was "Chief of Staff" to Jeff Bezos, AKA "Jeff's shadow", during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff. After Amazon, he and his family relocated to Singapore for two years where Colin served as Chief Operating Officer of e-commerce company RedMart, which was subsequently sold to Alibaba. Colin is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon.

比爾·卡爾（Bill Carr）是二手交易平台OfferUp的首席運營官（Chief Operating Officer），OfferUp是美國*、增長最快的本地買家和賣家的移動市場。之前，他在亞馬遜（Amazon）領導該公司的數字音樂和視頻業務，包括亞馬遜音樂商店（Amazon Music）、Prime音樂商店（Prime Music）、亞馬遜視頻商店（Amazon Video）、Prime視頻商店（ Prime Video）和亞馬遜工作室（Amazon Studios）。比爾·卡爾在亞馬遜建立並負責監督管理由一千多名員工組成的團隊，工作範圍包括工程、產品、營銷、業務開發、內容採集、設計以及亞馬遜工作室的電視和電影開發團隊。在他的領導下，亞馬遜的數字媒體業務發展成為收入超過10億美元的全球業務，同時該公司與蘋果、Netflix和Hulu相匹敵。2014年，比爾·卡爾離開亞馬遜，加入Maveron（Maveron，LLC）有限責任公司，成為該公司常駐企業家。卡爾曾獲得埃默裏大學（Emory University）授予的工商管理碩士學位和科爾比學院（Colby College）授予的經濟學學士學位和英語文學學士學位。他有兩個孩子，目前和家人住在西雅圖。

Bill Carr joined Amazon in 1999 and spent more than 15 years with the company. As Vice President of Digital Media, Bill launched and managed the company's global digital music and video businesses, including Amazon Music, Prime Video, and Amazon Studios. After Amazon, Bill was an Executive In Residence with Maveron, LLC, an early-stage, consumer-only venture capital firm. Bill later served as the Chief Operating Officer of OfferUp, the largest mobile marketplace for local buyers and sellers in the U.S. Today Bill is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon.