Revenue Management For The Hospitality Industry

基本信息

Format:Paperback / softback 528 pages

Publisher:John Wiley & Sons Inc

Imprint:John Wiley & Sons Inc

ISBN:9780470393086

Published:19 Oct 2010

Classifications:Budgeting & financial management, Hospitality industry

Readership:Professional & Vocational

Weight:918g

Dimensions:192 x 235 x 26 (mm)

頁面參數僅供參考，具體以實物為準

書籍簡介

Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, "charge the right price, to the right customer, for the right product, through the right channel, at the right time." The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.

FEATURES

Explores revenue management from the lodging, foodservice, and integrated perspectives

Numerous real-life revenue management examples from hospitality

RM at Work feature is a series of mini-case studies which allows readers to solve revenue management problems as if they were in a professional setting

RM in Action feature shows how revenue management principles are applied to real world examples from current events

RM on the Web allows readers to link to pertinent supplemental materials online

Key Concept Case Study is a running case that progresses through the book to reinforce concepts within each chapter

Engaging approach written in an accessible format

目錄

Chapter 1: Introduction to Revenue Management.

Chapter 2: Strategic Pricing.

Chapter 3: Value.

Chapter 4: Differential Pricing.

Chapter 5: The Revenue Manager's Role.

Chapter 6: Forecasting Demand.

Chapter 7: Inventory and Price Management.

Chapter 8: Distribution Channel Management.

Chapter 9: Evaluation of Revenue Management Efforts in Lodging.

Chapter 10: Revenue Management for Food and Beverage Services.

Chapter 11: Evaluation of Revenue Management Efforts in Food and Beverage Services.

Chapter 12: Specialized Applications of Revenue Management.

Chapter 13: Building Better Business.

作者簡介

David K. Hayes has more than 30 years experience in hospitality management and education. He has taught at Texas Tech University and the University of Houston. His industry experience includes serving as the Managing Owner of a hotel and conference center and a professional writer and consultant.

Allisha Miller has worked in the hospitality industry in a number of different roles, most recently as director of sales and marketing of a hotel and conference center. Currently, she is a professional writer and simulation developer for hospitality industry clients.