Chaos Monkeys,by Antonio Garcia Martinez
《混亂的猴子:硅谷內部的賺錢機器》
硅谷已經迷失
現在的硅谷只是繼華爾街之後
又一個財富與權力的秀場
創企AdGrok的創始人兼Facebook產品經理Antonio Garcia-Martinez力作
裏面飽含了他多年來對硅谷創業的看法與親身經驗
這是一本休閒讀物,就聊硅谷的八卦。
作者Antonio Martinez作為一個內部人士(Facebook員工),提供給了讀者們一扇明亮的窗口,用以窺探硅谷的工作機制。想象一下,一隻黑猩猩通過數據中心肆虐硅谷,從Google到Facebook。基礎設施工程師使用這個“凌亂的猴子”軟件來測試在線服務的穩定性,挑戰在*失敗中生存的能力,並在問題實際發生之前就糾正錯誤。
科技設計師的確是社會上混亂的猴子們,測試和改變着我們生活的每一個方面,從交通(Uber)到住宿(AirBnB),從電視(Netflix)到約會(Tinder)。而硅谷*膽的“混亂猴子”之一就是這隻作者Antonio。對高科技和新媒體感興趣的你一定要讀這本書!
Liar’s Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO.
The reality is, Silicon Valley capitalism is very simple:
Investors are people with more money than time.
Employees are people with more time than money.
Entrepreneurs are the seductive go-between.
Marketing is like sex: only losers pay for it.
Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.
After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.
Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?
Antonio Garcia Martinez
創企AdGrok的創始人兼Facebook產品經理
他最早是高盛的一名策略專家,從事收集並研究大量數據的工作。他前往硅谷試圖成立自己的公司,最後被當時尚未上市的 Facebook 網羅進廣告部門擔任產品經理。
之後,他又因為 Facebook 的內部鬥爭,轉戰 Twitter 的陣營。
Antonio Garcia Martinezhas been an advisor to Twitter, a product manager for Facebook, the CEO/founder of AdGrok (a venture-backed startup acquired by Twitter), and a strategist for Goldman Sachs.
He lives on a forty-foot sailboat on the San Francisco Bay.
作者:Antonio Garcia Martinez
出版社: Ebury Press (2017年2月28日)
平裝: 528頁
語種:英語
ISBN: 1785036467
條形碼: 9781785036460
商品尺寸: 11 x 3.3 x 17.8 cm
商品重量: 281 g
ASIN: 1785036467
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