商品詳情
- 商品名稱：營銷人都是大騙子英文原版All Marketers Are Liars: The Underground Classic That ExplaiSeth GodinPortfolio
- 商品編號：OP038827
- 店鋪：中華商務圖書專營店
【書名】：營銷人都是大騙子英文原版All Marketers Are Liars: The Underground Classic That ExplaiSeth GodinPortfolio
【國際標準書號ISBN】：9781591845331
【作者】：Seth Godin
【出版社】：Portfolio
商品詳情
營銷人都是大騙子英文原版All Marketers Are Liars: The Underground Classic That ExplaiSeth GodinPortfolio
基本信息
出版社: Portfolio; Reprint (2012年4月24日)
平裝: 240頁
語種： 英語
ISBN: 1591845335
條形碼: 9781591845331
商品尺寸: 12.4 x 0.8 x 17.5 cm
商品重量: 272 g
ASIN: 1591845335
內容簡介：
Seth Godin’s three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.作者簡介Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business
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