《The Everything Store: Jeff Bezos and the Age of Amazon》
（一網打盡:貝佐斯與亞馬遜時代）
作者: Brad Stone
出版社: Corgi Books (2014年7月31日)
平裝: 464頁
語種： 英語
ISBN: 0552167835
條形碼: 9780552167833
商品尺寸: 19.6 x 12.6 x 3.4 cm
商品重量: 363 g
內容簡介
本書是世界上最成功的企業之一——亞馬遜成長史的主要見證，以及偉大創始人傑夫·貝佐斯的勵志故事。
美國商業記者布拉德·斯通採訪亞馬遜公司現任和前任高管300次，曾與貝佐斯多次面談，撰寫了貝佐斯傳記《一網打盡：貝佐斯與亞馬遜時代》。
亞馬遜最早起步於通過郵購來經營圖書業務。但其富有遠見的創始人傑夫·貝佐斯卻絕不滿足於僅作一名書商。他希望締造亞馬遜一站式購物的神話——能提供海量的貨源，並以超低的價格提供*吸引力的便捷服務。為了履行這一諾言，他發展了一種企業文化，這種文化藴含着執着的雄心與難以破解的祕訣。亞馬遜的這一文化現在依舊在發揚光大。布拉德·斯通非常幸運地得到採訪亞馬遜的前任和現任員工以及貝佐斯家人的機會，使讀者第一次有機會深入地、真實地領略這些人在亞馬遜的經歷。和其他技術領域的創新精英如比爾·蓋茨和扎克伯格相比，貝佐斯是一個很自我的人。但由於在進軍新市場的過程中，貝佐斯不懈的追求，才帶領亞馬遜進入充滿風險的新行業，例如電子閲讀器Kindle和雲計算，像當初亨利·福特的生產革命一樣，他成為開創零售業的先鋒。
《亞馬遜——一網打盡》將會充分展示公司成長過程中的關鍵時刻，亞馬遜是第一家在互聯網上下如此大賭注的公司，它將永久改變人類傳統的購物和閲讀方式。
This is the winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked.
Until now...Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon.
Compared to tech's other elite innovators - Jobs, Gates, Zuckerberg - Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
作者簡介?
布拉德·斯通14年來大量報道了亞馬遜和硅谷的技術發展，文章刊載在《新聞週刊》和《紐約時報》上。他現在是《彭博商業週刊》的資深作者，現居加州舊金山。
Brad Stoneis the author of The Everything Store, a book about the website you are now reading. He is a senior writer at Bloomberg Businessweek and a former reporter for The New York Times and Newsweek.
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