會什麼我們會這麼想、那樣做？ 英文原版 Before You Know It: The Unconscious Reasons We Do What We Do John Bargh

基本信息

By (author) John Bargh

Format Paperback | 352 pages

Dimensions 140 x 211 x 20mm | 318g

Publication date 10 Jul 2018

Publisher Atria Books

Language English

Edition Statement Reprint

ISBN10 1501101226

ISBN13 9781501101229

頁面參數僅供參考，具體以實物為準

內容簡介

Dr. John Bargh, the world’s leading expert on the unconscious mind, presents a “brilliant and convincing book” (Malcolm Gladwell) cited as an outstanding read of 2017 by Business Insider and The Financial Times—giving us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.

For more than three decades, Dr. John Bargh has conducted revolutionary research into the unconscious mind, research featured in bestsellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said was “the most important and exciting book in psychology that has been written in the past twenty years,” Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.

Dr. Bargh takes us into his labs at New York University and Yale—where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. With infectious enthusiasm he reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as useful tricks to help you remember items on your to-do list, to shop smarter, and to sleep better.

Before You Know It is “a fascinating compendium of landmark social-psychology research” (Publishers Weekly) and an introduction to a fabulous world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.

許願要當心！

你所想的真的會實現！

2017年全球*受矚目的心理學話題鉅作！

書稿未完成，即引起15家出版社爭搶版權！

「無意識」究竟如何形塑我們的感情、我們的信念、我們的決定，

進而影響我們的行為？

為什麼不要在肚子餓的時候逛街？

為什麼你長得越來越像你的伴侶？

為什麼娃娃臉的人比較容易被判無罪？

為什麼陌生人的臉書發文會整整影響你的心情3天？

為什麼履歷表沒有照片反而比較容易得到面試機會？

為什麼老闆拿的飲料和坐的椅子會影響你的薪水？

有些人認為我們的行為能完全被我們的意志控制，有些人則相信我們會受到潛意識的影響而失去自由意志。其實人類的行為是由「意識」和「無意識」交互作用產生的，如果把我們比喻成船長，「無意識」就好比是洋流，而「意識」則是船舵。船長並不能改變洋流，卻可以學習航海知識，有效掌控船舵，讓船隻順着洋流駛往正確的方向，而本書就是我們手中*的航海知識工具書。

作者約翰．巴吉博士是美國實驗社會心理學協會主席，也是社會心理學和認知心理學的權威，他以大量實驗佐證，深入淺出又幽默風趣地介紹「過去始終都在眼前」、「生活會殘留」、「許願要當心」、「無意識從不睡覺」、「你能控制心智」等10項「無意識」法則，只要記住你可以信任直覺的8種狀況，以及學習如何利用「無意識」的3個方法，全面啟動你的「無意識」，就能讓「無意識」自動幫你達成目標，解決所有問題！

作者簡介

John Bargh, PhD, is an award-winning social psychologist and the world’s leading expert on the unconscious mind. His research has appeared in over 190 publications. He is currently the James Rowland Angell Professor of Psychology at Yale University and director of the ACME (Automaticity in Cognition, Motivation, and Evaluation) laboratory. Before You Know It is his first book.