So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love

Author：Cal Newport（卡爾·紐波特）

Hardcover: 288 pages

Publisher: Business Plus (1 Jan. 1960)

Language: English

ISBN-10: 1455509124

ISBN-13: 978-1455509126

Product Dimensions: 14.6 x 2.9 x 21.3 cm

書籍簡介

為什麼追隨自己的激情，卻得不到想要的結果？

為什麼付出同樣的時間，別人卻比你更出色？

為什麼別人能夠愛上自己的工作，而你卻不能？

為什麼在為生活努力工作，卻深感不能完全控制生活？

在這個浮躁的世界上，沒人欠你一份好工作,你要自己去努力爭取,而且這個過程肯定不會一帆風順。《優秀到不能被忽視》是寫給每一個職場人的醒腦劑，也是在「雞湯」和「雞血」盛行之下對工作和人生的深度思考和探尋。

作者卡爾·紐波特呈現了對待職業生涯的兩種不同方式。一種是工匠思維,關注自己能給世界帶來什麼;另一種是激情思維,關注世界能給自己帶來什麼。在《優秀到不能被忽視》中，他沿着一條清晰的邏輯，提出關於人生和職場的4大規則，教你一步步獲取自己的職場資本、自主力、使命感，讓你從探究自己是誰、工作意義是什麼、正確的工作是什麼中解脱出來，通過努力創建屬於自己的一切。

Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill -- and not necessarily their passion -- that determines their career path.

Newport, who graduated from Dartmouth College (Phi Beta Kappa) and recently earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers.

The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion.

Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice.

From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your "career capital," and then to put all of your efforts into that direction.

作者簡介

卡爾·紐波特（Cal Newport）

麻省理工學院計算機科學博士，分佈式算法專家，暢銷書作家，高人氣博主。

曾以「美國大學優等生榮譽學會會員」的榮譽畢業於達特茅斯學院，後在麻省理工學院取得計算機博士學位，目前是喬治城大學計算機科學副教授。

他創辦了深受美國中學生歡迎的博客「Study Hacks」，該博客專注於研究如何深度學習、高效工作。

紐波特的其他暢銷作品有《如何在大學裏脱穎而出》《如何成為尖子生》《如何考進世界名校》。 《優秀到不能被忽視》是他的第4本著作，榮獲2012年度800-CEO-READ商業圖書大獎，被《公司》雜誌（Inc.）評選為2012年度企業家推薦讀物之一，榮登《環球郵報》（The Globe and Mail）2012年度10大商業圖書榜單。