Conformity: The Power of Social Influences

基本信息

Author: Cass R. Sunstein

Format: Hardback | 176 pages

Publisher: New York University Press

ISBN10 1479867837

ISBN13 9781479867837

Publication date 28 May 2019

Dimensions:  152 x 229 x 22.86mm | 318g

頁面參數僅供參考，具體以實物為準

書籍介紹

我們生活在一個部落主義、兩極分化和強烈社會分化的時代，人們會因為宗教、政治信仰、種族、民族，有時還有會因為性別而分裂。這是怎麼發生的？在一致性中，卡斯·R·桑斯坦認為，在這個分裂的世界中生活的關鍵在於理解一致性的概念。那麼一致性是什麼，它是如何運作的，以及什麼不同意見的抵消力量？

We live in an era of tribalism, polarization, and intense social division-separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity-what it is and how it works-as well as the countervailing force of dissent.

對一致性的理解，可以讓我們瞭解今天面臨的許多問題：社交媒體的作用、假新聞的崛起、威權主義的增長、唐納德·特朗普的成功、言論自由的作用、關於移民和*高法院的辯論，等等。

An understanding of conformity sheds new light on many issues confronting us today: the role of social media, the rise of fake news, the growth of authoritarianism, the success of Donald Trump, the functions of free speech, debates over immigration and the Supreme Court, and much more.

由於缺乏自己的信息和尋求他人的好評，我們往往會隨大流。但桑斯坦指出，當個人壓抑自己對真理和正確的直覺時，可能會導致嚴重的社會危害。儘管持不同政見者往往被視為自私的個人主義者，但持不同政見者實際上是糾正人類從眾傾向的一種重要手段，在減少*主義、鼓勵批判性思維和保護自由本身方面具有巨大的社會效益。

Lacking information of our own and seeking the good opinion of others, we often follow the crowd, but Sunstein shows that when individuals suppress their own instincts about what is true and what is right, it can lead to significant social harm. While dissenters tend to be seen as selfish individualists, dissent is actually an important means of correcting the natural human tendency toward conformity and has enormous social benefits in reducing extremism, encouraging critical thinking, and protecting freedom itself.

桑斯坦的結論是，儘管大多數時候追隨大眾是符合個人利益的，但個人説什麼做什麼他們認為是最好的，也是符合社會利益的。一個運轉良好的民主有賴於此。

Sunstein concludes that while much of the time it is in the individual's interest to follow the crowd, it is in the social interest for individuals to say and do what they think is best. A well-functioning democracy depends on it.

作者簡介

卡斯·R·桑斯坦(Cass R. Sunstein)是哈佛大學羅伯特·沃姆斯利大學的教授。從2009年到2012年，他擔任白宮信息和監管事務辦公室的主管。他是暢銷書《助推:根據星球大戰改善關於健康、財富、幸福和世界的決定》的合著者。

Cass R. Sunstein is the Robert Walmsley University Professor at Harvard. From 2009 to 2012, he served as the Administrator of the White House Office of Information and Regulatory Affairs. He is the bestselling co-author of Nudge: Improving Decisions about Health, Wealth, and Happiness and The World According to Star Wars.