Traction: How Any Startup Can Achieve Explosive Customer Growth 

牽引： 創業如何快速吸引客户

有好的產品固然重要，但新創事業一定得要有足夠的客户才能順利存活下去，否則產品再好，乏人問津也沒用。因此，不要只專注在產品開發或改良精進，你要花一半時間做行銷，讓客户叫好、讓產品叫座，讓事業存活下去。

事實上，每家公司的老闆都想要客户，而且愈多愈好。對於新創事業來説，尤其如此。因此產品是核心的競爭力，沒有其他生存條件，即使企業有充足的資金，終究也有燒完的一天。

The question every founder asks after shipping is always: how do I get traction? This book actually answers it (Alexis Ohanian, cofounder of reddit)

The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge (Fred Wilson, partner at USV)

Traction is a critical guide for entrepreneurs looking to grow and scale their businesses (Patrick Vlaskovits, bestselling author of The Lean Entrepreneur)

This is a must-have, essential book if you want to be good at growth (Aaron Ginn, Growth at StumbleUpon)

Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup

(Adam Kearney, Founder & CEO, Saunter)

Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments (Kevin Dewalt, Angel Investor)

A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more (James Altucher, author of Choose Yourself.)

美國亞馬遜網站高分評價

蓋布瑞·温伯格(Gabriel Weinberg)

DuckDuckGo創辦人暨執行長。DuckDuckGo是成立於2008年的線上搜尋引擎，2013年達到逾10億筆搜尋紀錄。同時也是活躍的天使投資人，CBS及FOX電視台皆曾報導，《衞報》和《華盛頓郵報》也寫過他的故事。他曾經是Opobox的共同創辦人及執行長,該公司在2006年被購併。畢業於麻省理工學院。

Gabriel Weinberg is the founder and CEO of DuckDuckGo, an alternative search engine that doesn't track searches and emphasizes their users' privacy. It received over 1 billion searches in 2013 and is growing rapidly.

Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.

本書書名「Traction」原本便有「牽引、拖拉」的意思，在商業界則被用來指涉一個想法或產品受到歡迎及認可的程度。另外也可翻譯為「抓客力」，這一詞雖然淺顯卻也直白地道盡新創事業必須牢牢抓住客户的事實。

每家新創事業都有產品，決定成敗的關鍵在於誰擁有「抓客力」。書中提出的 19 種抓客管道各有所長，作者強調的是，你必須保持「精實創業」的心態，用對方法找出你真正適合的方式，並且花一半時間，集中資源投入其中一項而不是亂槍打鳥。這是新創事業無法迴避的挑戰，也是廣告行銷人員必須儘快熟悉的新戰場。

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth

'Anyone trying to break through to new customers can use this smart, ambitious book'

Eric Ries, author of The Lean Startup

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'

Seth Godin, author of Linchpin.

作者：Gabriel Weinberg

出版社: Portfolio Penguin (2015年1月1日)

裝幀：平裝

語種：英語

ISBN: 0241242533

條形碼: 9780241242537

商品尺寸: 15.4 x 1.8 x 23.4 cm

商品重量: 395 g

品牌: Portfolio Penguin

ASIN: 0241242533