A Primer of Visual Literacy

基本信息

Edited by：Donis A Dondis

Publisher：MIT Press

Published：1 Jan 1997

Language：English

Format Paperback：2042 pages

ISBN-10 : 0262540290

ISBN-13 : 978-0262540292

Weight：340 g

頁面參數僅供參考，具體以實物為準

書籍簡介

作為一名擁有豐富經驗的設計師和教師，唐迪斯女士清楚地意識到了這種需求，她為藝術和設計專業的學生提供了一套入門課本，為所有其他學生提供了一套基本課本;這些人並不打算成為藝術家或設計師，但他們需要獲得理解視覺交流的基本技能，而此時如此多的信息正在被研究和傳播，特別是通過攝影和電影。僅僅通過看來理解似乎是一個明顯的直覺過程。實際上，發展視覺就像學習一種有自己獨特的字母表、詞彙和語法的語言。人們發現，無論他們是否是“作家”，都有必要在口頭上具備讀寫能力:他們應該發現，無論是否是“藝術家”，視覺素養都是同等必要的。本入門課程旨在教授學生視覺傳達的相互關聯的藝術。這門課不是以外語的形式呈現的，而是以學生“知道”但還不能“閲讀”的母語的形式呈現的。這個類比提供了一種有用的教學方法，部分原因是它沒有過度勞累或應用過於嚴格。這種學習看和讀視覺數據的方法已經在從哈萊姆到郊區的實踐中得到了證明。恰當地説，這本書通過視覺手段闡述了一些最有説服力的觀點。通過大量的例子闡明瞭設計的基本元素(教字母表)，展示了它們在簡單的語法組合中是如何使用的(“參見Jane run.”)，最後，展示了有意義的視覺信息合成，這是一件完成的藝術作品(詩歌的理解……)。

Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are “writers”: or not; they should find it equally necessary to be visually literate, “artists” or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student “knows” but cannot yet “read.” The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations (“See Jane run.”), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry…).

作者簡介

Donis A Dondis